Charles Harris has had a life-long career in mainstream advertising agencies around the world, most of it as a Creative Director in global agencies (J Walter Thompson, Bates, FCB, Publicis, Leo Burnett). Responsible for the quality of the creative ideas and finished production of advertising campaigns, his work for many of the world’s great brands including British Airways, Sony, Nestle, Kraft, BP, Heinz, Black & Decker, Gillette, General Motors and McDonalds earned him national and global awards in New York, Hollywood, Singapore and Sydney. When it comes to art with a persuasive purpose, he gives his professional insight into what works, what doesn’t, and why.