This lecture tells the story of men's tailoring over the past 200 years, told through the lives of the men who commissioned and created and wore it. Tailors, shirtmaker, hatters and other craftspeople in London’s west end, especially around Savile Row & Jermyn Street have shaped the way men dress since the Regency. How did men such as Beau Brummell, The Duke of Windsor, Tommy Nutter, Montague Burton, Alexander McQueen and John Stephen create their signature looks which influenced the mens fashion? This lecture also looks at the wider cultural shifts since the early 19th century to the present day and how they affected the way that men present themselves.