Bill's working career was in finance, firstly as an accountant with BT. He joined St Michael's Financial Services (now M&S Money) shortly after they were established in the mid-1980s as Head of Customer Service. He then became the UK Chairman of the Consumer Credit Trade Association. 

He took early retirement and embarked on a completely different career as a tour manager, escorting groups of people to various destinations around the world. He started lecturing on cruise ships in 2013 and is able to use his experiences as a tour manager as the basis for many of his talks.